Motor Accident Commission / Watch Out for Wobbly Walkers.
Our client said, “We need a campaign about pedestrian safety during the Fringe Festival, when people might have had a drink or two.” We said “okay”, then showed them Ken, the worst possible spokesperson for skilful walking.
What makes Ken so unboring? By taking a light tone and talking to drivers instead of pedestrians, we avoided getting accusatory and melded a serious message with the fun of the city-wide festival.
Social video content / Walk This Way.
Social video content / Time.
Social video content / Intoxication.
Walking posters.
Social video content / Age.
Social video content / Distraction.
Bus back.
Tram wrap.
Scooters.