Public Trustee / Good to Go.
Is there any worse conversation-starter than “so, have you thought about dying lately?”
Nobody wants to think about death, but as Public Trustee found, that means a lot of people never think about making a Will either. So, we put people at ease by making light of walking towards the light, unboringly turning “ready for death” into “ready to live life to the fullest” – and picked up a few radio awards for it, too.
RADIO CAMPAIGN.
AdShel.
Extruded billboard.