Drug & Alcohol Services South Australia / Don’t Let it in.
Yes, cigarette smoke is bad for your body – but that’s hardly news to smokers. When a bad thing has been normalised, you need to frame it in a new, unboring way.
So, we turned cigarette smoke into a parasite, chewing away at the body from inside. Once we’d stopped shuddering at that image, we created this statewide TV and outdoor campaign.
TVC.
AdShel.