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Wear it with Confidence.

 
 

TENA Men / Wear it with Confidence.

Incontinence is something men struggle to talk about, which means many never address the problem.

So, to launch TENA Men leak-absorbing boxers, we decided to be unboringly honest. We talked with three prostate cancer survivors about where confidence comes from, capturing their stories and their pride in a social and in-store campaign.

 
 

Content piece – Ian’s Story

 
 

Content piece - Ross’ Story